Process

How we achieve our goals

If we get off on the right foot, then the chances of all of us being happy with the end product increases dramatically. It is therefore worth spending a few moments to go through the process we use with every client to ensure we all understand where we are, what we are trying to achieve, and how we are going to achieve it.

It is a 4 or 5 step process, depending upon the services you require from us, and one we have honed over time. We think it works and it is why we need to make sure you understand it as well.

Websites & Website Development

Brief

We are not psychic at Radiant Web and we are guessing that you aren't either. On that basis, we will need to have a clear discussion about what it is that you require. At this stage, you will know what you want, but possibly, not what we could potentially offer you that might be a better option. That is why we will be asking lots of questions and offering solutions to things that you may think you already have a solution for. We will also cover style in this discussion where we will be asking you for website designs you like and website designs you do not. If we can get an idea for what you like and dislike, it will make the design process that much easier.

If we don't go through this process completely then we haven't done our job properly and there is a chance that you could be not as happy as you could be with the final outcome.

Inner Workings

From the brief, we will be able to create a layout for the website. This will take the form of a family tree style document that shows all of the pages of your website and how the link and interact with each other. We will also start work on the 'under the hood', technical aspects of the site. These are the things that will get your website to work properly but will be rarely seen.

Samples

This all leads on nicely to getting some sample styles together for you to look at. These will be mock ups to give you a taste of what your website will look like. In truth, it is unlikely that one of the mock ups we create will be perfect for you at this stage, but we would expect that a combination of what we will produce will hit the mark. We will discuss these samples and hone them until they meet or exceed your expectations.

Website

All of this pre-work will make the creation of your actual website a far less stressful process. Each step adds a building block to the site which makes the final development less painful, quicker and with no nasty surprises.

Delivery

You get to test and play with your new website whilst in the development stage to ensure it functions exactly as you require it to. Once you are happy, we transfer it to the live servers and the job is complete and delivered.

Online Marketing Strategies

Brief

Much like the brief stage for new websites, we will need to have a detailed discussion regarding your requirements and expectations for the marketing strategy you want us to undertake for you. It is highly likely you will know what you want in terms of the 'big picture', but how we achieve this will be a discussion of what you want, what we can offer and finding the optimum solution from the two. Only when all questions have been exhausted can we consider this stage complete.

Target

With the brief fully explained and understood by both parties, we will go away and put together a proposal filling in the who, how, why and where we are going to target a specified demographic. This will be constructed based upon our expertise of managing and implementing these marketing strategies.

Schedule

Getting the balance between not enough and too much is a fine line in online marketing. Gone are the days of just firing out your message to anybody and everybody as often as possible and hoping something sticks. A correctly scheduled and reinforced strategy will outperform any other strategy which is why we allocate time to this stage of the process.

Delivery

Once the brief, target and schedule have been completed and agreed, we now adopt the Nike plan... Just do it!

MISSION

It is our mission to make business owners fall in love with their online presence. Initial impressions for visitors are vital in giving your business the edge in competitive markets. We work to ensure you have this edge.

CONTACT

Address: Office 7, Eclipse House, 20 Sandown Road, Watford, Herts. WD24 7AE

Call Us: 0203 362 4121

Email: info@radiantweb.co.uk

Mon – Fri: 9:00 AM – 5:30 PM